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Good Sign newsroom · Rally archive

Facts, photographs and the record.

A fast, source-linked reference for reporting on the giant Good Sign at Jon Stewart and Stephen Colbert’s Rally to Restore Sanity and/or Fear.

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Eric Dennis holds a giant yellow This Is A Good Sign near the U.S. Capitol during the 2010 rally
Suggested credit: Good Sign archive.

Newsroom quick facts

The short version

Who
Eric Dennis, creator of This Is A Good Sign.
What
The original giant yellow Good Sign carried through the Rally to Restore Sanity and/or Fear.
When
October 30, 2010.
Where
The National Mall in Washington, D.C.
Independent record
The sign appears in contemporary coverage from CNN and The Independent.
Present-day context
The Rally became an early public milestone in Good Sign’s evolution from one message into a community-centered project.

Approved description

About Good Sign

This Is A Good Sign is a recognizable yellow message built to interrupt the ordinary, start conversations and redirect attention toward something constructive. Creator Eric Dennis carried the original giant sign to the Rally to Restore Sanity and/or Fear in Washington, D.C., in 2010—an early milestone in the project’s public story.

This paragraph may be quoted with attribution to This Is A Good Sign. Please do not infer current affiliations from historical appearances.

Approved assets

Download only what you need

The archive bundle contains five photographs and the upright Good Sign logo. Suggested editorial credit is “Good Sign archive.” Download does not grant commercial, advertising or merchandise rights.

Good Sign near the U.S. Capitol
Good Sign near the U.S. Capitol, October 30, 2010.
Giant Good Sign in the Rally crowd
The original giant Good Sign in the Rally crowd.
Night view toward the Capitol before the Rally
Night view toward the Capitol before the Rally.

Source record

Coverage worth citing

The IndependentContemporary report naming “This is a good sign” among the placards. CNN NewsroomNovember 2, 2010 television transcript covering Rally signs. SmithsonianNational Museum of American History Rally collection record. VICE2015 feature on Good Sign’s festival culture and humanitarian ambitions. EDM Identity2021 interview with Eric Dennis about the project’s history.

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