GOOD SIGN AT THE RALLY TO RESTORE SANITY AND/OR FEAR
PRESS FACT SHEET — Updated October 24, 2026

WHO
Eric Dennis, creator of This Is A Good Sign.

WHAT
The original giant yellow Good Sign was carried through Jon Stewart and Stephen Colbert's Rally to Restore Sanity and/or Fear.

WHEN
October 30, 2010.

WHERE
The National Mall, Washington, D.C.

WHY IT MATTERS
The Rally was an early public milestone in Good Sign's evolution from one recognizable message into a community-centered project.

VERIFIED PUBLIC RECORD
- Smithsonian National Museum of American History Rally collection:
  https://americanhistory.si.edu/collections/object/nmah_1403823
- The Independent's contemporary Rally report names “This is a good sign” among the placards:
  https://www.independent.co.uk/news/world/americas/bigger-than-beck-s-jon-stewart-s-rally-eclipses-fox-news-pundit-s-effort-2121848.html
- CNN Newsroom transcript, November 2, 2010:
  https://transcripts.cnn.com/show/cnr/date/2010-11-02/segment/02
- VICE profile of Good Sign, November 5, 2015:
  https://www.vice.com/en/article/the-good-sign-campaign-wants-to-turn-festival-do-gooding-into-worldwide-humanitarianism/
- EDM Identity interview with Eric Dennis, April 12, 2021:
  https://edmidentity.com/2021/04/12/how-this-is-a-good-sign-spreads-positivity/

APPROVED SHORT DESCRIPTION
This Is A Good Sign is a recognizable yellow message built to interrupt the ordinary, start conversations and redirect attention toward something constructive. Creator Eric Dennis carried the original giant sign to the Rally to Restore Sanity and/or Fear in Washington, D.C., in 2010—an early milestone in the project's public story.

IMAGE CREDIT AND RIGHTS
Suggested editorial credit: Good Sign archive.
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OFFICIAL LINKS
Story: https://good-sign-rally-review.pages.dev/
Website: https://thisisagoodsign.com/
Contact: https://thisisagoodsign.com/contact/?gs_intent=general
Facebook: https://www.facebook.com/goodsign
Instagram: https://www.instagram.com/thisisagoodsign/